
Battery Services Brochure (Consumer Electronics)
As more technology is developed, so are the possible issues for brands when it comes to safety. Learn how poor-quality lithium-ion batteries can harm your brand and how to avoid them.
The list of applications and benefits of lithium-ion batteries is extensive, but headlines about smartphones igniting, laptops exploding and hoverboards smoking will taint a brand’s reputation. But why do these alarming malfunctions occur? Some failures are due to misuse, such as allowing products to overheat or repeated drops. Other issues stem from overcrowding of cells within the battery or production flaws, such as metallic-dust contamination.
When these battery issues occur, viral videos and memorable media stories generate lasting impressions. A major mobile device manufacturer experienced significant problems with batteries that required it to issue a massive recall. This 2016 event resulted in a 98% drop in the operating profits for the company’s mobile phone division. The company needed to engage in significant efforts to rehabilitate its brand.
Manufacturers want to offer products that satisfy consumer demands, build market share and increase profitability. By identifying ways to proactively manage known concerns, brands are more likely to achieve these universal goals.
Review these effective methods for managing the risk from lithium-ion batteries:
Whether you’re envisioning new products to satisfy evolving consumer needs or redesigning products to empower on-the-go users, look for trustworthy lithium-ion cells and packs bearing the UL Mark.
To learn more about UL’s comprehensive array of testing, inspection and certification services for lithium-ion batteries, please visit: https://www.ul.com/services/battery-safety-testing
Battery Services Brochure (Consumer Electronics)
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