Comparative Brand Analysis

What is Comparative Brand Analysis?

In today’s market, concerns about value are driving consumers to shift from higher-priced national brands to more affordable store brands. As private brands gain popularity, it is essential that your products deliver the same quality and experience as national brands. That’s where UL Solutions Comparative Brand testing makes a difference.

Our Comparative Brand Analysis, formerly Technically Advanced Quality Assurance (TAQA) Program, evaluates your product against select national brands, benchmarks, or specific product standards. This process provides valuable insights into how your product compares and where it differs.

UL Solutions has created Comparative Brand Analysis testing protocols designed to measure key quality and regulatory attributes. These tests help to demonstrate that your product meets minimum regulatory requirements, adheres to expected quality standards and compares effectively with target brand names.

Testing includes

• Sensory (3-member panel)
• Physical characteristics
• Microbiological
• Chemistry
• Performance

Product categories

Personal care and beauty

Household cleaning products

Dietary supplements

Class 1 medical devices

Food and beverage

Over-the-counter (OTC) medications

Private label

Paper products and consumables

Scoring

Our proprietary scoring system provides easy-to-understand results that illustrate how well your product aligns with brands, benchmarks or product specifications. Recognized by retailers, a high score reflects strong performance in quality, regulatory alignment and brand comparison.